Better Execution
For Big Decisions
Strategic guidance that helps service-based organizations navigate new initiatives and operational shifts with clarity and confidence.
What We Solve
Leading an organization means constantly navigating change and competing priorities. You're building something meaningful, but the path forward isn't always clear. We understand the unique pressures you face.
Complexity Without Clarity
Your operations have grown, creating systems that overlap, contradict, or simply don't scale. You know things could run smoother, but it's hard to see the full picture or make grounded decisions when you're in it every day.
Growth That Constrains
Success brings new demands. Whether you've recently acquired a business or your organization is expanding, you're stretched thin managing increased complexity while maintaining the quality and values that got you here.
Strategy Without Action
You have great ideas and ambitious goals, but translating vision into executable action feels overwhelming. The gap between where you are and where you want to be seems impossibly wide without a clear roadmap.
Our Philosophy
We don't believe in one-size-fits-all solutions or theoretical frameworks that look good on paper but fail in practice. Our approach is grounded in what actually works for values-driven organizations.
We Start With Your Reality
No generic playbooks or imported solutions from big corporations. We take time to understand your specific context, constraints, and culture. Our recommendations fit your organization, not the other way around.
We Build Capacity, Not Dependency
Our goal is to make ourselves unnecessary. We work alongside your team, transferring knowledge and building internal capability so solutions stick long after we're gone. You'll own the strategy and the skills to execute it.
We Balance Values With Viability
Doing good work and running a sustainable organization aren't mutually exclusive. We help you make decisions that honor your values while ensuring financial health, operational efficiency, and long-term resilience.
Our Approach
Our engagements are collaborative, pragmatic, and designed to create lasting change.
We meet you where you are and build from there.
Who We Serve Best
We work with values-based leaders who are committed to building something meaningful. Our clients share a common thread: they care deeply about their impact and want their organizations to reflect their values.
Small Business Owners
You've built a service-based business that's grown beyond its initial structure. You need systems that scale without losing the personal touch and quality that define your brand.
  • Professional services firms
  • Healthcare practices
  • Trade businesses
  • Creative agencies
Recent Acquirers
You've acquired a service business and need to understand the current state and define strategic and operational priorities - fast - without costly missteps.
  • Current-state diagnostics
  • Process and decision map
  • Risk and opportunity assessment
  • Stabilization / integration roadmap
Nonprofit Leaders
You lead a community-based organization navigating growth, funding complexity, or changing community needs. You need operational excellence that advances your mission.
  • Community development
  • Social services
  • Youth programs
  • Arts organizations
Our Core Services
We offer strategic and operational support across the full lifecycle of organizational development. Each engagement is tailored to your specific needs and challenges.
Strategic Planning
Develop clear, actionable strategies that bridge vision and execution. We help you prioritize what matters and create roadmaps that your team can actually follow.
Operational Design
Systems and processes should support your growth without creating bureaucracy. From workflow optimization to role design, we create infrastructure that enables rather than constrains.
Integration Support
Navigate the complexity of bringing together different organizations, teams, or systems. We facilitate smooth transitions that honor both cultures while building something new.
Capacity Building
Strengthen your team's ability to execute strategy and manage operations independently. We provide coaching, training, and tools that build lasting internal capability.
Meet Our Team
We bring complementary expertise in strategy, operations, and organizational development.
More importantly, we bring deep respect for the work our clients do and the communities they serve.
Caroline Hoover
Principal
Caroline spent fifteen years leading strategy and operations for mission-driven organizations before founding the firm. She has deep experience helping nonprofits navigate growth, transition, and transformation.
Her approach combines rigorous analytical thinking with deep empathy for organizational culture and understanding of regulatory compliance requirements. Caroline believes the best strategies emerge from genuine partnership and understanding of context, not from generic frameworks imposed from outside.
She holds an MBA from the University of Washington and lives in Seattle with her cat, Arwen.
Liz Register
Principal
Liz brings twenty years of operational leadership from multiple industries, including professional and trade services, healthcare, and information technology. She specializes in building systems that foster growth and maximize impact while maintaining quality and culture.
Known for her pragmatic, implementation-focused approach, Liz helps leaders move from concept to execution. She's particularly skilled at program design, organizational design, and developing business plans to help businesses find their footing in times of change.
She earned an MBA at Norwich University and holds a PMP.
Ready to Build Something Better?
If you're ready to strengthen and stabilize your organization with operational plans that actually work and are aligned to your values — we'd love to talk. Schedule a consultation to explore how we can support your goals.
Schedule a Free Consultation
No pressure, no sales pitch. Just an honest conversation about your challenges and whether we're the right fit to help you address them.
Common Questions
We know that bringing in outside support is a significant decision. Here are answers to questions we hear most often from prospective clients.
  1. How long do engagements typically last? Most projects run three to nine months, depending on scope and complexity. We're flexible and can structure engagements to fit your budget and timeline, from focused sprints to longer-term partnerships.
  1. Do you work remotely or on site? We're comfortable with both and often blend the two. We travel for key milestones and workshops but handle much of the work virtually, which keeps costs down and scheduling flexible.
  1. What size organizations do you work with? Our sweet spot is organizations with 10-150 employees, though we've successfully worked with both smaller and larger teams. What matters most is leadership commitment and readiness for change.
  1. How do you price your services? We typically use project-based pricing so you know costs upfront. After an initial consultation, we'll propose a scope and fee structure that aligns with your needs and budget.
  1. What makes you different from other consultants? We focus on building your capacity, not creating dependency. Our backgrounds are in actually running operations and developing strategy, not just advising on them. We roll up our sleeves and work alongside you.
  1. What if we're not exactly sure what we need? That's completely normal and a great place to start. Our initial consultation helps clarify the core challenges and the best path forward. Sometimes what you think you need isn't actually the root issue.